Me by Jennie Garth was created to help women choose themselves—starting with the very first decision of the day.

Getting dressed is a small but powerful moment. Me designs clothing that’s easy to wear, easy to style, and easy to live in—pieces that feel good, move effortlessly through the day, and support real lives.

Choosing yourself doesn’t have to be dramatic. Sometimes it’s as simple as reaching for something that feels right and beginning the day from a place of ease.

Me by Jennie Garth is rooted in a simple reminder: I choose me.

What began as a line spoken on screen Beverly Hills, 90210 grew into a personal truth—one that became more meaningful with time. As life filled with responsibility, care for others, motherhood, and constant motion, the importance of choosing yourself first became clear. Not as a grand gesture, but as a daily practice.

Me is designed for real women—across ages, sizes, and stages of life—because bodies change, and no woman lives in just one version of herself.

Each silhouette is thoughtfully shaped to drape, move, and feel good throughout the day, working with the body rather than against it.

The result is clothing that feels supportive, confidence-giving, and easy to wear—made to let women show up as themselves.

Me is run by a small, tight-knit team who work closely together across design, styling, and storytelling. Decisions are made collaboratively, conversations happen in real time, and the work stays personal because the team stays close.

That sense of community starts here—with the people shaping the brand day to day—and extends outward. To the women wearing the clothes. To the stories shared. To the feeling of being part of something thoughtful and connected.

Me is built to feel shared.

Me naturally speaks to women across generations—those who grew up watching Jennie, those discovering her now, and those finding their own meaning in the message. Mothers, daughters, grandmothers. Different stages, shared values.

The future of Me is rooted in community.

A community of women who support one another. Who lift each other up. Who understand that confidence grows when it’s shared, encouraged, and reflected back. Me envisions a space where women feel seen, connected, and reminded of their worth—together.

Choosing yourself doesn’t happen in isolation. It’s strengthened by the people around you. By shared stories. By encouragement. By learning to love yourself while standing alongside other women doing the same.

This is what Me is growing toward: a community built on care, confidence, and the belief that when women choose themselves, they create space for others to do the same.